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News: Freshly faked by M&S?
The Real Bread Campaign has submitted a misleading marketing complaint to trading standards.
Real Bread Campaign | Tuesday 25 June 2024
News: Freshly faked by Morrisons?
The Real Bread Campaign’s trading standards complaint.
Real Bread Campaign | Tuesday 11 June 2024
News: Freshly faked by Sainsbury’s?
The Real Bread Campaign submits a trading standards complaint.
Real Bread Campaign | Monday 10 June 2024
News: Co-op baguette case drags on
Resistance to ‘Irresistible’ loaf tanning salon sourfaux trading standards complaint.
Real Bread Campaign | Friday 31 May 2024
News: Lidl's half-baked loaf marketing?
The Real Bread Campaign's trading standards complaint.
Real Bread Campaign | Thursday 30 May 2024
News: Freshly faked by Tesco?
The Real Bread Campaign submits a trading standards complaint.
Real Bread Campaign | Wednesday 29 May 2024
News: Help us expose the (not so great) British fake off
Please send examples of misleading supermarket 'in-store bakery' claims and displays.
Real Bread Campaign | Wednesday 24 April 2024
Article: Having a field day
Julie Oxley believes it’s important for all children to understand where their food comes from and how to make healthy, nutritious food for themselves.
Real Bread Campaign | Wednesday 10 April 2024
News: Supermarket Real Bread
Additive-free factory loaves launched.
Real Bread Campaign | Monday 1 April 2024
Blog: Creating chances to choose Real Bread
Campaign coordinator Chris Young on tackling challenges to availability, accessibility and affordability.
Real Bread Campaign | Wednesday 20 March 2024
