News • Children's Food Campaign
Children's Food Campaign to launch product placement campaign
The Children's Food Campaign was alarmed by the recent announcement by Secretary of State for Culture, Media and Sport Ben Bradshaw that he wants to lift the ban on product placement on British-made TV programmes. If allowed, this could result in junk food brands appearing regularly in programmes popular with children, such as Britain's Got Talent and Coronation Street.
We will shortly launch a campaign to ensure children are protected from product placement. Full details of the campaign can be found here on our Product placement page.
Published Wednesday 23 September 2009
Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.
