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Investors urge switch to plant-based protein

The case for eating less meat and dairy has received a boost from a group that wants to use the power of investment to leverage change in the food system

The case against livestock is usually based on the arguments that eating less (but better) meat and dairy products, and more plant-based proteins, both benefits public health and reduces  damaging climate-gas emissions (livestock production being a major contributor to global warming).
 
FAIIR (Farm Animal Investment Risk and Return), which was founded by an investment banker, takes a different approach. It makes the case that intensive livestock production represents 'an iceberg of risks' for investors, who would be better off putting their (considerable amounts) of money into less damaging and more constructive sectors. In other words, livestock production is financially risky, because it is existentially risky. The financial clout the investors wield can persuade the companies they invest in to change their practices.
 
The group has produced a report -- the Investment Case for a protein Shake-up -- and recently organised a letter, on behalf of 40 institutional investors collectively worth a staggering $1.25 trillion, to 16 food companies, to accelerate the switch to plant-based sources of protein.
 
Read more about FAIRR here, and find out more here about Sustain's policies for a greener, fairer food system.

Published Friday 14 October 2016

Sustain: Sustain The alliance for better food and farming advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture and promote equity.

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