The advert, from the pressure group Go Vegan World, said 'humane milk is a myth', and carried graphic descriptions of calves being separated from their mothers shortly after birth. Complainants argued that the claims were misleading, but were overruled by the ASA. Read more here.
The Sustain alliance campaigns for greener, fairer and healthier food systems. Find out more about our activities and support us here.
Sustain: Sustain The alliance for better food and farming advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture and promote equity.
