M&S joins Lidl, Aldi and Tesco in going junk free at the checkout; with Morrisons, Asda and WHSmith amongst those retailers still using 'guilt-lanes'.
M&S's announcement is further vindication of our Junk Free Checkouts campaign, run jointly with the British Dietetic Association. Campaigning and strong public health messages, such as that from Public Health England today, has achieved more on changing food promotion practices of retailers and manufacturers than five years of the Responsibility Deal. It is time the Government ended its insistence on voluntary measures and looked at ways of ensuring all companies rebalance their promotions and make healthy, sustainable food more available and affordable.
Media Coverage: The Mirror and Metro
Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.
