From January 2017, the Soil Association’s Food for Life Catering Mark is being relaunched as ‘Food for Life Served Here’. The new name and associated marketing materials will help to make the mark easier to understand.
The Food for Life catering mark was devised by Sustain member the Soil Association to help consumers know whether caterers were sourcing food sustainably, and to enable caterers to communicate their efforts to do so. Launched just over seven years ago, the mark now applies to 1.6 million meals every day. Market research suggested that the new name would work better both for consumers and for users of the mark.
The three-level award is not exclusively about organics: the entry or Bronze level mainly assures that caterers supply fresh, traceable food that meets nutritional guidelines.
Read more about the new mark here, and find out more about Sustain's campaigning work for a greener, fairer and healthier food system here.
Published Friday 20 January 2017
Sustain: Sustain The alliance for better food and farming advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture and promote equity.
