National Hydration Council press release.
Press coverage: Daily Mail.
Children's Food Campaign: Campaigning for policy changes so that all children can easily eat sustainable and healthy food.
A survey of children's TV programmes by the National Hydration Council has shown that 2 out of 3 drinks displayed are soft or fizzy options. Many of those drinks were also being consumed outside of meal times. In comparision, water only featured once in every five scenes involving a drink. What children see on TV seems to be reinforcing the notion that consuming fizzy drinks rather than water is the norm, and is something to aspire to. Another nudge in the wrong direction.
National Hydration Council press release.
Press coverage: Daily Mail.
Children's Food Campaign: Campaigning for policy changes so that all children can easily eat sustainable and healthy food.
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