A new advertising campaign from Kelloggs, suggesting to children “ever thought of Coco Pops after school?” has been eliciting outrage from parents on forums such as Netmums and Twitter.
Read the coverage this received in the Independent at http://www.independent.co.uk/life-style/health-and-families/health-news/parents-furious-over-hypocrisy-of-cereal-ad-1885164.html
We think it's shocking that Kelloggs, who are partners of the Government's Change4Life health campaign, are encouraging children to eat more sugary cereals when one of the key messages of the Change4Life campaign is “sugar swaps”, encouraging families to swap snacks with added sugar for low sugar or sugar-free alternatives. If you'd like to complain, you can email Kelloggs at corporateresponsibility@kellogg.com. You might also like to copy the Department of Health into your email to make them aware of your concerns: dhmail@dh.gsi.gov.uk.
Children's Food Campaign: Campaigning for policy changes so that all children can easily eat sustainable and healthy food.
