Well, are ya?. Credit: www.realbreadcampaign.org CC-BY-SA-4.0
Are YOU ready for Sourdough September?
It starts one month today!
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The Real Bread Campaign has never been only about sourdough, but in September we do give it extra love.
As a reminder (or introduction), #SourdoughSeptember is the Real Bread Campaign’s annual, international celebration of genuine sourdough bread, and people who make it. We run it to encourage people to:
- BAKE genuine sourdough bread for themselves and others
- BUY genuine sourdough bread from indie bakeries
- BOOST the Real Bread Campaign
With our charity's costs rising as rapidly as for everyone else, this year we need to ask YOU - our supporters and other friends - to give us an extra hand with the third of these.
If you're planning a public event/activity/class, please:
More ways to get ready
If you run a business that makes, or teaches, genuine sourdough bread:
- Check your Real Bread Map entry is up to date.
- Sign up to The Real Bread Loaf Mark scheme.
- Add an optional 50p-£1 to customers' bills
- Hold a fundraising feast, raffle, prize draw etc.
- Sell (or invite donations for) pots of sourdough starter and give us the cash.
- Encourage your customers to join us - through your mailing list, social media, chatting with them and whatever communications you use.
- Contact your local media outlets to encourage them to write a tie-in article / create content featuring your business.
- Get ready to post about #SourdoughSeptember and the Campaign on socials.
- Download the Sourdough September logo and this year's poster.
...or whatever works for you, in line with the BAKE, BUY, BOOST aims.
More ways to support our charity
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Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
Sustain
The Green House
244-254 Cambridge Heath Road
London E2 9DA
020 3559 6777
sustain@sustainweb.org
Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.
© Sustain 2024
Registered charity (no. 1018643)
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