Jamie Oliver takes on sugar
Sustain welcomes Jamie Oliver’s new campaign to encourage us to reduce our consumption of sugar. His new programme Sugar Rush puts forward a powerful argument that inaction and voluntary approaches are unacceptable, and that more radical approaches are needed.
Ben Reynolds, Deputy Coordinator of Sustain explained, “We back Jamie’s call for Government to impose a tax on soft drinks with added sugar. The programme shows the shocking effects of sugar on people's lives, the NHS and the country as a whole. With diet related disease still on the rise, current approaches to address it clearly aren’t working. Whilst Government dither over taking action, we are excited to work with Jamie to set up a Children’s Health Fund linked to a 10p levy on sugary drinks in restaurants, with money going to improve children’s health and food education.”
Sustain is campaigining for Government to adopt a Sugary Drinks Duty. Listen to Jamie Oliver talk more about his campaign on Radio 4’s You and Yours. Sugar Rush will air on Channel 4, 9pm on 3rd September.
Published Friday 28 August 2015
Sugary Drinks Duty: Support the campaign for a sugary drinks duty, to pay for programmes to improve childrens health and protect the environment they grow up in.
